If you're wondering how we became nearly 10x the size of our nearest competitor in Kansas City in five years, its a matter of marketing. Most inspection companies hope to grow organically, which means word of mouth referrals from satisfied agents and buyers.
That's great, but that's slow.
We chose to take our message straight to the source of business: Real Estate Agents. Its called "Fishing Where the Fish Are."
It's also called "Vertical Marketing" and is considered revolutionary in this field. Our CEO spent 30 years in marketing & sales with three Fortune 500 companies, where he was taught by world-class experts in their respective fields. He then combined the best elements from all he learned into a remarkable program.
One that results in game-changing growth.
Vertical Marketing is comprised of three elements:
That's great, but that's slow.
We chose to take our message straight to the source of business: Real Estate Agents. Its called "Fishing Where the Fish Are."
It's also called "Vertical Marketing" and is considered revolutionary in this field. Our CEO spent 30 years in marketing & sales with three Fortune 500 companies, where he was taught by world-class experts in their respective fields. He then combined the best elements from all he learned into a remarkable program.
One that results in game-changing growth.
Vertical Marketing is comprised of three elements:
- Data Mining
- Cross-Media Exposure
- Staged Events
With Data Mining, we teach you how to collect contact information on your target market: the Real Estate Agent. Just because you have the information doesn't mean its in a usable format. We teach you how to convert that data into a gold mine of information.
With Cross Media Exposure, we teach you how to create unique marketing campaigns designed for all social media platforms as well as email.
And finally with Staged Events, we have designed a one-hour Lunch & Learn that has proven to be our most successful marketing strategy. This presentation is only half the secret; the other half is convincing Real Estate Brokers to allow you into their office, then making the presentation so appealing that agents will be lined out the door. According to the offices we've presented to, our audience is 4-5 times the average size. We'll coach you every step of the way on how to get in the door then entice agents to attend.
Here's our flyer, which gives you an idea of the content.
With Cross Media Exposure, we teach you how to create unique marketing campaigns designed for all social media platforms as well as email.
And finally with Staged Events, we have designed a one-hour Lunch & Learn that has proven to be our most successful marketing strategy. This presentation is only half the secret; the other half is convincing Real Estate Brokers to allow you into their office, then making the presentation so appealing that agents will be lined out the door. According to the offices we've presented to, our audience is 4-5 times the average size. We'll coach you every step of the way on how to get in the door then entice agents to attend.
Here's our flyer, which gives you an idea of the content.
To find out more about Vertical Marketing, watch this short video...
Another way appreciate the power of vertical marketing is to understand its impact on the single most important element of any business model. It's called...
Customer Acquisition
The lifeblood of any business is customers. Customers who are interested in the product or service you have to sell, and are willing to pay for it. You can have the greatest widget on the market but if no one knows about it, you'll have limited to no success.
That's where vertical marketing comes in. Its a little counter-intuitive but here it is: The person most interested in your service is the home buyer, but the home buyer is not your customer. The customer is the Real Estate agent. You can have a stellar social media presence aimed at buyers, a great Facebook page, Instagram, LinkedIn, Twitter, all designed to garner buyer-attention, but that is only 10% of the marketing game at best.
You have to fish where the fish are.
90% of the fish are Real Estate agents.
We can teach how to fish. Where to fish. And what bait to use.
Everything we do is contained in a single document. It's called the
Operations Manual
And it is the most important tool you'll have as a franchise owner.
To get a glimpse inside ours, click "Operations Manual"
That's where vertical marketing comes in. Its a little counter-intuitive but here it is: The person most interested in your service is the home buyer, but the home buyer is not your customer. The customer is the Real Estate agent. You can have a stellar social media presence aimed at buyers, a great Facebook page, Instagram, LinkedIn, Twitter, all designed to garner buyer-attention, but that is only 10% of the marketing game at best.
You have to fish where the fish are.
90% of the fish are Real Estate agents.
We can teach how to fish. Where to fish. And what bait to use.
Everything we do is contained in a single document. It's called the
Operations Manual
And it is the most important tool you'll have as a franchise owner.
To get a glimpse inside ours, click "Operations Manual"